Should I accept a counter offer?

Career advice

June 11, 2025

In today’s competitive job market, job seekers are increasingly faced with this dilemma. As recruitment consultants, we’ve seen how accepting a counter offer can sometimes derail career progression rather than support it.

Here’s our expert career advice to help you make the best decision.

1. Why did you start your job search in the first place?

Before you consider staying, revisit your original motivation for leaving your current job. Was it:

Lack of career growth or career development?
Poor company culture or work environment?
Limited flexible working options or poor work-life balance?
A desire for a new challenge or to expand your skillset?

If your reasons go beyond compensation, a salary increase alone may not resolve the deeper issues. Accepting a counter offer might delay your dissatisfaction but it won’t eliminate it.

2. What does the counter offer really mean?

A counter offer is often a reactive move. It’s worth asking, why did it take my resignation for my employer to recognise my value? If your current company truly valued your contributions, wouldn’t they have addressed your concerns proactively?

Sometimes, an employer’s counter-offer is more about avoiding the hassle of hiring a new employee than investing in your future. This can lead to a short-term fix rather than a long-term solution.

3. Consider the risks of staying

Accepting a counter offer can change how your current employer perceives you. You may be seen as disloyal or a flight risk, which can affect:

Future pay raises
Eligibility for promotions
Your role in strategic projects
Trust within your team

In fact, studies show that over 80% of professionals who accept counter offers end up leaving within 12 months because the underlying issues that triggered the job search often remain unresolved.

4. Compare the new offer with the counter offer

Your new job offer likely came after a thorough recruitment process. The new employer sees your potential and is offering a role that aligns with your career goals. Consider:

Does the new company offer better future opportunities?
Will the new role challenge and grow your skillset?
Is the work environment more aligned with your values?
Does the new offer support your long-term career progression?

Remember, a dream job isn’t just about a pay rise – it’s about purpose, growth and satisfaction.

5. Think strategically, not emotionally

It’s natural to feel flattered by a counter offer, but don’t let emotion cloud your judgement. This is a pivotal career decision. Talk to your recruiter, mentor or trusted advisor. Use platforms like LinkedIn to research the new company and reflect on where you see yourself in one, three or five years.

6. Top tips for navigating a counter offer

Stay professional: Whether you accept or decline, maintain a respectful tone with your current employer
Be honest with yourself: Are you staying for comfort or for growth?
Think long-term: Will this decision support your career growth?
Consult your recruiter: They can offer objective insights and help you weigh the pros and cons

Should you accept a counter offer?

In most cases, the answer is no. While a counter offer may seem appealing, it often fails to address the core reasons behind your job search.

If your new job aligns better with your career goals, offers a healthier work-life balance and provides real career development, it’s likely the better path forward.

Your career progression deserves more than a reactive pay rise. Choose the path that leads to genuine job satisfaction, not just a short-term solution.

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